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Promoting Your Web Site

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Promoting Your Web Site

Promoting Your Web Site

by Shelley Lowery ©Copyright 2003

Creating a successful Internet presence involves much more than designing a great web site or having the "perfect" product.

Listing your web site with the Search Engines is your first step; however, you must not solely rely on the Search Engines to bring you traffic.

You must design a complete promotional strategy and work it every day.

If you're launching a new web site, your first step will be to submit your site to the Search Engines and Directories.

Although there are many auto-submission software programs available on the Internet, make sure you manually submit your site to the main Search Engines and Directories:

Google: http://www.google.com/addurl.html

Although you can submit your site map to Google, you will receive a higher ranking by allowing their robots to find your pages on their own.

The Open Directory Project:

http://dmoz.org/add.html

AltaVista:

http://addurl.altavista.com/

Lycos:

http://www.lycos.com/addasite.html

Hotbot:

http://hotbot.lycos.com/addurl.asp

Once you've manually submitted your main pages, visit SelfPromotion.com (http://www.selfpromotion.com) to automatically submit your pages to a number of additional Search Engines and Directories.

A good way to organize your promotions is to set up a web page, for your personal use, that will contain your complete strategy.

This page should be stored on your hard drive and not uploaded to your server.

Your page should contain four sections.

1 - Daily Promotions 2 - Weekly Promotions 3 - Monthly Promotions 4 - Miscellaneous Promotions

Each of these four sections should contain the appropriateinformation for each of your promotional resources, such as web site name, user ID, password (if applicable) and hyperlinked web addresses for each web site you plan to usefor your promotions.

This will enable you to open your webpage each day and visit the sites you have listed.

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